Sponsorship Opportunities
XPONENTIAL sponsorships and advertising are used to show thought leadership generate leads, drive booth traffic, build brand awareness or create networking events. We offer custom engagement options catering to your goal(s) and budget along with the standard tradeshow sponsorships seen below.
Become a SponsorTrending Advertising / Sponsorships
The following opportunities are in high demand and likely to sell out before the event.
Thought Leadership / Speaking Opportunity
Educational Session Sponsorship
Sponsor an educational track at XPONENTIAL to build brand awareness, share thought leadership and fill your pipeline with prequalified leads.
Educational Topics for XPONENTIAL 2025
- AUVSI Defense
- Data & Analytics
- Implementation & Value
- Operational Ecosystems
- Policy & Regulations
- Technical Components, Materials, & Propulsion
- Technical Research & Platform Development
- Uncrewed Systems Security
Benefits Include:
- Conference Track Chair - Take a leadership role within the XPONENTIAL conference by helping chair sessions within their sponsored track. In addition to helping keep things running smoothly, you have the opportunity to facilitate discussion between sessions, prompting questions for the speakers / panels, and helping share the overall experience for the attendees. This is a thought leadership role in itself.
- A list of all opt-in attendees who scanned into sponsored educational track’s sessions; includes contact information
- Two (2) Full Conference Passes
- Brand recognition:
- Educational Track signage
- Educational Program page(s) of the XPO Guide and event website
- All “General Sponsorship” benefits
Limited to five (5) sponsors per track
Investment:
- $15,000 when contracted by October 31
- $16,500 when contracted November 1 or later
Enterprise and Government Solution Session Sponsorship (EAGS)
Promote your product through a customer testimonial or a self-guided product demo. You control the format and content. The best performing format has been sessions with participation from a customer. Limited availability. Speakers and topic to be approved by Show Management.
Focus Areas:
- Components, Sensors and Advanced Materials
- Research and Consulting
Level Up by recording your session for distribution on AVILLE and your own distribution channels. Ask your account manager for more details.
Benefits Include:
- Receive a list of opt-in attendees who attend the session; includes contact information
- Session topic listed in the Official Educational Program online and in the official event app
- All “General Sponsorship” benefits
Investment:
- Current Exhibitor
- $5,500 when contracted by October 31
- $6,500 when contracted November 1 or later
- Non-exhibitors contact your account manager for more information
Solutions Theater
Located on the XPO Floor, the Solutions Theater will highlight market-ready solutions from exhibitors. Promote your solution and generate leads through this speaking engagement or highlight your market ready solution from the Solutions Theater to drive traffic to your booth.
SOLUTIONS THEATER STAGE SPONSORSHIP
Benefits Include:
- Logo promotion incorporated into the theater
- Prime 30-minute speaking opportunity (pending approval of speaker and topic
- One (1) complimentary full-page ad in the XPO Onsite Guide
- All “General Sponsorship” benefits
Investment:
- $15,000 when contracted before October 31
- $16,500 when contracted November 1 or after
SOLUTIONS THEATER SPEAKING OPPORTUNITY
Space is limited!
Benefits Include:
- One (1) 25-minute speaking opportunity (pending approval of speaker and topic)
- Sponsor has 25-minutes on stage to speak. There is a 5-minute buffer between speakers for set-up/breakdown.
- Must be current exhibitor
- A list of opt-in attendees who scanned into your session time; list includes contact information
Investment:
- $1,750 when contracted before October 31
- $2,500 when contracted November 1 or after
Digital Advertising
Email Sponsorship
Sponsor a pre-event marketing email, sent to the uncrewed systems and robotics industry professionals.
Benefits Include:
A sponsor’s message section built into one (1) pre-event email that includes:
- Logo and hyperlink
- 60-word description of what your company will be spotlighting at
Limited to one (1) sponsor per email; only 10 available
Investment:
- $2,500 when contracted by October 31
- $3,000 when contracted November 1 or later
Show Daily
Delivered each morning, the Show Daily, is a digital newsletter that has the “don’t miss” events of that day. As an advertiser you’ll have your message included in this popular email.
Benefits Include:
- Sponsor Logo + hyperlink and 60-word sponsor message incorporated into every edition of the Show.
Investment:
- $3,000 when contracted before October 31
- $5,000 when contracted November 1 or after
Website Advertising – xponential.org
Drive Traffic to your booth through website advertising.
Location Options – Rotating
- 200 x 200px side bar banner
- 1140 x 135px bottom banner
Investment:
- $2,000 per month when contracted before October 31
- $2,500 per month when contracted November 1 or after
Brand Awareness
XPO Show Guide
The XPO Show Guide is THE complete resource for the industry during and long after the event. Many consider it a comprehensive buyers guide for the uncrewed systems industry.
Full Page Ad - Premium Placement (Back Cover, Inside Front or Back Cover)
- $6,000 for an ad on the back cover when contracted by October 31
- $7,500 when contracted November 1 or after
Full Page Ad
- $3,500 when contracted by October 31
- $4,000 when contracted November 1 or later
Half Page Ad
- $2,750 when contracted by October 31
- $3,250 when contracted November 1 or later
Aisle Banners
Have your brand included on the XPONENTIAL aisle signs to build brand and drive booth traffic.
Benefits Include:
- Logo and booth number printed on the bottom of sponsors banners.
Investment:
- Exclusive sponsor of every aisle banner - 36 Aisles - $18,000
- Non-exclusive sponsor - 13 Aisles - $7,500 (Available January 1, 2025)
Floor Graphic
Use floor tile advertisement in strategic locations to direct attendees to your booth or promote a new product (maybe even just feet away from a competitor). Select from pre-defined inventory or work with your account manager for custom placement. Sponsorship fee includes the production and installation of the floor tile.
Pro-tip: Get creative by using a unique design like tire tracks, footprints or a “yellow brick road” to lead people to your booth!
Investment:
Standard Floor Graphic - 4’x4’
- $2,000/location or $5,000 for 3 locations when contracted by October 31
- $2,500/location or $6,500 for 3 locations when contracted November 1 or after
Premium X-Large Floor Graphic – 8’x16”
- $5,000 when contracted by October 31
- $6,500 when contracted November 1 or after
General Sponsorship
Becoming a General XPONENTIAL Sponsor is a low-cost way to have your company’s brand associated with XPONENTIAL.
- “ELITE” Enhanced Exhibitor Listing
- Have prospective buyers email you prior to the show
- Logo recognition on the online floorplan and in the XPO Guide
- Expanded company description
- Logo Recognition as an Official XPONENTIAL Sponsor
- Onsite
- Related email blasts, promotions, and preshow attendee materials
- Sponsors section of www.xponential.org
- XPO Guide
- THANK YOU SPONSORS AD
- Keynote Walk-in Slides
Investment:
- $2,500 when contracted by October 31
- $3,500 when contracted November 1 or after
Hotel Key Cards
Brand the hotel key cards for select XPONENTIAL hotels. As guests arrive, they will be handed your message via their room key.
Benefits Include:
- Exclusive branding on hotel room key for both Hilton Americas and Marriott Marquis Houston
- Imprint area for sponsor supplied artwork; specs: 3.125” x 1.875”
- Logo recognition on
- Hotel confirmation email
- Housing website
- All “General Sponsorship” benefits
Investment:
- $20,000 when contracted by October 31
- $35,000 when contracted November 1 or after
Keynote Session Sponsor
The XPONENTIAL Keynotes present a 30,000-foot view of the uncrewed systems industry trends that affect our future opportunities. Align your brand with the incredible line-up of speakers at XPONENTIAL.
Benefits Include:
- One (1) company-branded video, up to 60-seconds long, to be played before the start of the Keynote
- Illuminated logo (gobo) in Keynote Session room
- Literature distribution at the entrance of the Keynotes (via company representative or tabletop)
- Three (3) VIP Pass Registrations
- One (1) full page ad in the Official XPO Guide
- Logo recognition/branding on Keynote pages of xponential.org and in the Official XPO Guide Keynote
- One (1) complimentary banner ad (rotating) on XPO.org through the event
- All “General Sponsorship” benefits
Investment:
- Exclusive
- $25,000 when contracted by October 31
- $30,000 when contracted November 1 or after
- Non-Exclusive (Available January 1, 2025)
- $16,500
Lanyards
Convert every attendee into a brand ambassador for your company by sponsoring the event’s official lanyard.
Benefits Include:
- Production of 8,000 lanyards with company logo
- One (1) complimentary banner ad (rotating) on XPO.org
- All “General Sponsorship” benefits
Investment: SOLD
Quick Reference Guide
A handy printed guide with XPO floorplan, exhibitor list and event schedule.
Investment:
- Back Cover Ad (Exclusive)
- $6,000 for an ad on the back cover when contracted by October 31
- $7,500 when contracted November 1 or after
- Ad on Floorplan (5 available)
- $3,500 when contracted by October 31
- $4,500 when contracted November 1 or later
- Logo with arrow to your booth (20 available)
- $2,500 when contracted by October 31
- $3,500 when contracted November 1 or later
Registration
Located in the main lobby, the registration area is visited by every attendee of XPONENTIAL.
Benefits Include:
- Three (3) VIP Pass Registrations
- Logo recognition
- Hyperlink on confirmation email sent to all pre-registered attendees
- Registration computer screens and kiosks
- Registration counters
- Literature distribution (via company representative, tabletop or scan code)
- One (1) full page ad in the Official XPO Guide
- One (1) complimentary banner ad (rotating) on XPO.org
- All “General Sponsorship” benefits
Investment:
- $22,000 when contracted by October 31
- $25,000 when contracted November 1 or after
Show Badges
No matter what you do, everyone’s badge constantly flips over. So why not leverage this and sponsor the message on the back of the badge?
Benefits Include:
- Exclusive sponsorship
- Sponsor’s logo and messaging on the back of the badge
- One (1) complimentary full-page ad in the XPO Guide
Investment:
- $15,000 when contracted before October 31
- $20,000 when contracted November 1 or after
VIP Club
The VIP Club is a welcome (and sometimes much needed) oasis for C-Level executives and industry influencers attending XPONENTIAL. The VIP Club provides executive amenities, such as, meeting space, refreshments and grab-and-go lunches, recharging stations, WiFi and lounge space.
Pro-tip: Further customize this opportunity by sponsoring access for your key customers or providing an exclusive look at your newest technologies — the options are endless to engage with the influencers and leaders of the uncrewed systems industry.
Benefits Include:
- Allotment of VIP registrations
- Meeting Room for exclusive use by the sponsor
- Allotment of invites to the Networking Reception
- Brand recognition inside the VIP Club
- Opportunity to provide an amenity to VIP Pass attendees
- All “General Sponsorship” benefits
Investment:
- Contact your account manager for more details.
CONTACT YOUR ACCOUNT MANAGER
Contact your account representative now to discuss which opportunity will position your company as a driver of innovation and enhance your exposure across the entire autonomous ecosystem.
Krys Jackson
New and International Exhibitors
+1 312 621 5806
kjackson@mdna.com
Brett Babcock
Returning Domestic Exhibitors
+1 312 445 9528
bbabcock@mdna.com
Allison Nijim
National and International Group Partners
+1 312 621 5831
anijim@mdna.com