May 11 – 14, 2026 | Education May 12 – 14, 2026 | Exhibits Detroit, MI | Huntington Place
Don’t just show up - stand out. XPONENTIAL 2026 gives you the stage to connect meaningfully with defense leaders, decision-makers, and innovators shaping the future of uncrewed and autonomous technologies.
In 2026, the location makes the opportunity even more powerful. Hosting XPONENTIAL in Detroit underscores the event’s focus on progress, reinvention, and industrial transformation. Long recognized as the epicenter of American manufacturing and mobility, Detroit is now leading the way in the development, testing, and deployment of next-generation autonomous technologies. Detroit brings together the organizations and resources driving autonomy forward.
XPONENTIAL 2026 will spotlight these strengths - and give your company a platform to be an important part of the story.
Get started today!
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Reach uncrewed systems industry professionals before the show by featuring your brand in a pre-event marketing email. Benefits Include:
Emails for April are SOLD OUT
Limited to one (1) sponsor per email Trending Sold
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This high-impact app sponsorship is designed to connect your brand with attendees as they actively network, browse, and plan their XPONENTIAL experience.
Benefits Include:
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Trending Sold
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Put your brand on XPONENTIAL's aisle banners to stay top-of-mind as attendees navigate the show and make sure those footsteps lead straight to your booth. Benefits Include:
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| App Sponsorship |
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The highest-visibility app sponsorship, positioning your brand across the most used areas of the XPONENTIAL event app before and during the show.
Benefits Include:
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An app sponsorship that keeps your brand visible to attendees as they scroll, explore, and move through the XPONENTIAL event app.
Benefits Include:
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| Outdoor Demo |
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Demo Location:
Included in the Sponsorship:
Outdoor Demo Sold
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Demo Location:
Included in the Sponsorship:
Outdoor Demo Sold
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Demo Location:
Included in the Sponsorship:
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| Digital Advertising |
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Website Advertising - Bottom Banner (1140x135px) - January and/or February
Price:
$2,600
Available: 3
Sold: 1
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
Digital Advertising Sold
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Website Advertising - Side Bar Banner (200x200px) - January and/or February
Price:
$2,600
Available: 3
Sold: 2
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
Digital Advertising Sold
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Website Advertising - Bottom Banner (1140x135px) - March and/or April and/or May
Price:
$2,900
Available: 2
Sold: 3
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
Digital Advertising Sold
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Website Advertising - Side Bar Banner (200x200px) - March and/or April and/or May
Price:
$2,900
Available: 1
Sold: 12
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
Digital Advertising Sold
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Reach uncrewed systems industry professionals before the show by featuring your brand in a pre-event marketing email. Benefits Include:
Limited to one (1) sponsor per email; only 3 emails available from January - February Digital Advertising Sold
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Kick off each day with prime visibility in the Show Daily, a digital newsletter spotlighting that day’s top events and updates. Put your brand directly in front of attendees as they plan their schedules.
Benefits Include:
Digital Advertising Sold
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| Networking |
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Keep the conversations (and the caffeine) flowing by sponsoring a Coffee Break at XPONENTIAL. You will reach both VIPs and Full Conference attendees- from technical R&D pros to end users - as they recharge with an afternoon pick-me-up on Tuesday and Wednesday from 1:00–5:00 pm. Benefits Include:
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Gain unmatched visibility and connect with attendees from across the industry at the Evening Keynote Reception. This high-energy gathering brings the entire XPONENTIAL community together, placing your brand front and center in a prime networking setting where conversations spark and connections are made.
Networking Sold
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The VIP Club is the go-to hideaway for C-Level executives and industry leaders at XPONENTIAL, because even big decisions need comfy chairs and good coffee. This exclusive lounge offers private meeting spaces, grab-and-go lunches, charging stations, Wi-Fi, and a relaxed atmosphere for networking or taking a well-earned breather. Benefits Include:
Limited to two (2) sponsors. Networking Sold
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| XPO Show Guide |
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Your company's logo in the printed guide with XPO floor plan, exhibitor list and event schedule and an arrow to your booth!
XPO Show Guide Sold
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Ad on floor plan in the printed guide with XPO floor plan, exhibitor list and event schedule.
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The XPO Show Guide is THE complete resource for the industry during and long after the event. Many consider it a comprehensive buyers guide for the uncrewed systems industry.
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The XPO Show Guide is the go-to resource for the industry - during the event and after. Many treat it as the ultimate buyer’s guide for the uncrewed systems world.
XPO Show Guide Sold
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XPO Show Guide Full Page Ad - Premium Placement (Back Cover, Inside Front or Inside Back Cover)
Price:
$6,000
Available: 1
Sold: 2
The XPO Show Guide is the go-to resource for the industry - during the event and after. Many treat it as the ultimate buyer’s guide for the uncrewed systems world.
XPO Show Guide Sold
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| Brand Awareness |
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Guide attendees straight to your booth with bold, can’t-miss floor tile ads (bonus points if they are just steps away from a competitor). Choose from prime pre-selected spots or collaborate with your account manager to find the perfect location. We handle production and installation.
Brand Awareness Sold
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Guide attendees straight to your booth with bold, can’t-miss floor tile ads (bonus points if they are just steps away from a competitor). Choose from prime pre-selected spots or collaborate with your account manager to find the perfect location. We handle production and installation.
Brand Awareness Sold
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Lobby Banners above Joe Louis Statue Brand Awareness Sold
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Becoming a General XPONENTIAL Sponsor is a low-cost way to have your company’s brand associated with XPONENTIAL.
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Own the stage: position your brand at the heart of live talks and demos. Benefits Include:
Brand Awareness Sold
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Showcase your brand at the center of defense innovation. The Defense Theater unites government, military, industry, and academia to advance uncrewed systems, robotics, AI, and autonomy for national security.
Brand Awareness Sold
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No matter what you do, everyone’s badge constantly flips over. So why not leverage this and sponsor the message on the back of the badge? Benefits Include:
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Brand Awareness Sold
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Convert every attendee into a brand ambassador for your company by sponsoring the event’s official lanyard. Benefits Include:
Brand Awareness Sold
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First stop, lasting impression: your brand dominates the registration area seen by every attendee and exhibitor. Benefits Include:
Example:
Brand Awareness Sold
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The XPONENTIAL Keynotes offer a big-picture look at the trends shaping the future of the uncrewed systems industry. Showcase your brand alongside an inspiring roster of keynote speakers and thought leaders. Benefits Include:
Exclusive Sponsorship - Limited to one (1) sponsor Brand Awareness Sold
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Sponsor an educational track at XPONENTIAL to boost brand visibility, showcase your expertise, and connect with a stream of pre-qualified leads.
Educational Topics for XPONENTIAL 2026
Brand Awareness Sold
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Sponsor an educational track at XPONENTIAL to boost brand visibility, showcase your expertise, and connect with a stream of pre-qualified leads.
Educational Topics for XPONENTIAL 2026
Sponsorship Benefits:
Brand Awareness Sold
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| Experiential Sponsorships |
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This interactive activation invites attendees to unwind, test their swing, and engage with your brand in a fun, memorable way. Whether they're sinking a virtual putt or competing for bragging rights, you’ll be front and center for every shot. It’s the perfect mix of play and promotion, because everyone needs a little tee time.
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As the exclusive sponsor of the static photo booth, your logo will appear alongside XPONENTIAL branding on every photo captured at the show. It’s a high-visibility opportunity to align your brand with the show - and give attendees a fun, shareable moment to remember.
Exclusive Opportunity - Limited to one (1) Sponsor
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| Thought Leadership/Speaking Opportunity |
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Spotlight your product with a customer testimonial or a self-guided demo - your format, your content, your choice. Formats that feature customer participation consistently deliver the strongest engagement and ROI, turning attendee interest into measurable leads. Focus Areas:
Benefits Include:
Non-exhibitors contact your account manager for more information.
Limited availability. Speakers and topic to be approved by Show Management. Thought Leadership/Speaking Opportunity Sold
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Sponsored Speaking Opportunity – Innovations Theater on XPO floor
Price:
$2,500
Available: 1
Sold: 22
Highlight your market ready solution from the Show Floor Theater to drive traffic to your booth. Benefits Include:
Thought Leadership/Speaking Opportunity Sold
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Connect with your account representative now to explore which opportunities will position your company as a driver of innovation and maximize your exposure across the entire autonomous ecosystem.
Brett Babcock
Returning Domestic Exhibitors
+1 312 445 9528
bbabcock@mdna.com
Krys Jackson
New and International Exhibitors
+1 312 621 5806
kjackson@mdna.com
Alex Mann
AUVSI Members - Companies #, A–P
+1 571 482 3204
amann@auvsi.org
Wes Morrison
AUVSI Members - Companies Q–Z
+1 571 255 7763
wmorrison@auvsi.org
Allison Nijim
National and International Group Partners
+1 312 621 5831
anijim@mdna.com