May 11 – 14, 2026 | Education May 12 – 14, 2026 | Exhibits Detroit, MI | Huntington Place
Don’t just show up—stand out. XPONENTIAL 2026 gives you the stage to connect with defense leaders, decision-makers, and innovators shaping the future of uncrewed and defense technologies. From can’t-miss sponsorships like lanyards, digital campaigns, and print ads to spotlight opportunities on stage, your brand can be front and center where it matters most.
And in 2026, the location makes the opportunity even more powerful. Hosting XPONENTIAL in Detroit underscores the event’s focus on progress, reinvention, and industrial transformation. Long recognized as the epicenter of American manufacturing and mobility, Detroit is now leading the way in the development, testing, and deployment of next-generation autonomous technologies. With its robust infrastructure, collaborative public-private ecosystem, and workforce steeped in production excellence, Detroit provides the perfect backdrop for sponsors looking to showcase leadership and vision.
From Michigan Central’s innovation hub and the American Center for Mobility’s proving grounds, to the U.S. Army Ground Vehicle Systems Center and the Michigan Economic Development Corporation, Detroit brings together the organizations and resources driving autonomy forward. XPONENTIAL 2026 will spotlight these strengths—and give your company a platform to be part of the story.
This is your chance to elevate visibility, spark connections, and drive impact where it matters most. Claim your spot today—contact our team to get started.
Sponsorship Opportunities |
Sponsor an educational track at XPONENTIAL to boost brand visibility, showcase your expertise, and connect with a stream of prequalified leads.
Educational Topics for XPONENTIAL 2026
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Sponsor an educational track at XPONENTIAL to boost brand visibility, showcase your expertise, and connect with a stream of prequalified leads.
Educational Topics for XPONENTIAL 2026
Sponsorship Benefits:
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Keep the conversations (and the caffeine) flowing by sponsoring a Coffee Break at XPONENTIAL. You will reach both VIPs and Full Conference attendees- from technical R&D pros to end users - as they recharge with an afternoon pick-me-up on Tuesday or Wednesday from 1:00–5:00 pm. Benefits Include:
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Keep the conversations (and the caffeine) flowing by sponsoring a Coffee Break at XPONENTIAL. You will reach both VIPs and Full Conference attendees- from technical R&D pros to end users - as they recharge with an afternoon pick-me-up on Tuesday and Wednesday from 1:00–5:00 pm. Benefits Include:
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The XPONENTIAL Keynotes offer a big-picture look at the trends shaping the future of the uncrewed systems industry. Showcase your brand alongside an inspiring roster of keynote speakers and thought leaders. Benefits Include:
Exclusive Sponsorship - Limited to one (1) sponsor |
Digital Advertising |
Reach uncrewed systems industry professionals before the show by featuring your brand in a pre-event marketing email. Benefits Include:
Limited to one (1) sponsor per email; only 7 emails available. |
Reach uncrewed systems industry professionals before the show by featuring your brand in a pre-event marketing email. Benefits Include:
Limited to one (1) sponsor per email; only 3 emails available from January - February |
Kick off each day with prime visibility in the Show Daily, a digital newsletter spotlighting that day’s top events and updates. Put your brand directly in front of attendees as they plan their schedules.
Benefits Include:
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Website Advertising - Bottom Banner (1140x135px) - January and/or Feburary
Price:
$2,500
Available: 10
Sold: 0
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
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Website Advertising - Side Bar Banner (200x200px) - January and/or February
Price:
$2,500
Available: 20
Sold: 0
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
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Website Advertising - Bottom Banner (1140x135px) - March and/or April and/or May
Price:
$2,700
Available: 15
Sold: 0
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
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Website Advertising - Side Bar Banner (200x200px) - March and/or April and/or May
Price:
$2,700
Available: 30
Sold: 0
Send attendees straight to your booth before they even hit the show floor with strategic website advertising, because the best foot traffic starts online.
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Brand Awareness |
Gain unmatched visibility and connect with the industry’s power players at the Influencers Reception. This exclusive gathering brings together top decision-makers, influencers, and leading buyers, putting your brand front-and-center in a setting where handshakes can turn into deals.
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Put your brand on XPONENTIAL's aisle banners to stay top-of-mind as attendees navigate the show and make sure those footsteps lead straight to your booth. Benefits Include:
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First stop, lasting impression: your brand dominates the registration area seen by every attendee and exhibitor. Benefits Include:
Example:
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Convert every attendee into a brand ambassador for your company by sponsoring the event’s official lanyard. Benefits Include:
Example:
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Brand Awareness Sold
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No matter what you do, everyone’s badge constantly flips over. So why not leverage this and sponsor the message on the back of the badge? Benefits Include:
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Own the stage: position your brand at the heart of live talks and demos. Benefits Include:
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Showcase your brand at the center of defense innovation. The Defense Theater unites government, military, industry, and academia to advance uncrewed systems, robotics, AI, and autonomy for national security.
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The VIP Club is the go-to hideaway for C-Level executives and industry leaders at XPONENTIAL, because even big decisions need comfy chairs and good coffee. This exclusive lounge offers private meeting spaces, grab-and-go lunches, charging stations, Wi-Fi, and a relaxed atmosphere for networking or taking a well-earned breather. Benefits Include:
Limited to two (2) sponsors. |
As the VIP Club Lunch & Breakfast Sponsor, your brand will be front and center as industry leaders and C-level executives fuel up for XPONENTIAL. With premium coffee, grab-and-go meals, and a relaxed setting, the VIP Club is where key conversations begin, and your company will be part of the experience. Benefits Include:
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Guide attendees straight to your booth with bold, can’t-miss floor tile ads (bonus points if they are just steps away from a competitor). Choose from prime pre-selected spots or collaborate with your account manager to find the perfect location. We handle production and installation.
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Guide attendees straight to your booth with bold, can’t-miss floor tile ads (bonus points if they are just steps away from a competitor). Choose from prime pre-selected spots or collaborate with your account manager to find the perfect location. We handle production and installation.
Brand Awareness Sold
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Becoming a General XPONENTIAL Sponsor is a low-cost way to have your company’s brand associated with XPONENTIAL.
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The XPO Show Guide is THE complete resource for the industry during and long after the event. Many consider it a comprehensive buyers guide for the uncrewed systems industry.
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XPO Show Guide Full Page Ad - Premium Placement (Back Cover, Inside Front or Inside Back Cover)
Price:
$6,000
Available: 3
Sold: 0
The XPO Show Guide is the go-to resource for the industry - during the event and after. Many treat it as the ultimate buyer’s guide for the uncrewed systems world.
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The XPO Show Guide is the go-to resource for the industry - during the event and after. Many treat it as the ultimate buyer’s guide for the uncrewed systems world.
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Your company's logo in the printed guide with XPO floor plan, exhibitor list and event schedule and an arrow to your booth! Brand Awareness Sold
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Ad on floorplan in the handy printed guide with XPO floorplan, exhibitor list and event schedule. |
Get ahead of the global excitement with the Soccer Wall Sponsorship at XPONENTIAL. As anticipation builds for the World Cup in the U.S., this high-energy activation invites attendees to test their skills, compete for fun, and engage with your brand in a dynamic, memorable way.
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This interactive activation invites attendees to unwind, test their swing, and engage with your brand in a fun, memorable way. Whether they're sinking a virtual putt or competing for bragging rights, you’ll be front and center for every shot. It’s the perfect mix of play and promotion, because everyone needs a little tee time.
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As the exclusive sponsor of the static photo booth, your logo will appear alongside XPONENTIAL branding on every photo captured at the show. It’s a high-visibility opportunity to align your brand with the show - and give attendees a fun, shareable moment to remember.
Exclusive Opportunity - Limited to one (1) Sponsor
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Thought Leadership/Speaking Opportunity |
Spotlight your product with a customer testimonial or a self-guided demo - your format, your content, your choice. Formats that feature customer participation consistently deliver the strongest engagement and ROI, turning attendee interest into measurable leads. Focus Areas:
Benefits Include:
Non-exhibitors contact your account manager for more information.
Limited availability. Speakers and topic to be approved by Show Management. |
Sponsored Speaking Opportunity – Innovations Theater on XPO floor
Price:
$2,500
Available: 21
Sold: 8
Highlight your market ready solution from theShow Floor Theater to drive traffic to your booth. Benefits Include:
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Connect with your account representative now to explore which opportunities will position your company as a driver of innovation and maximize your exposure across the entire autonomous ecosystem.
Krys Jackson
New and International Exhibitors
+1 312 621 5806
kjackson@mdna.com
Brett Babcock
Returning Domestic Exhibitors
+1 312 445 9528
bbabcock@mdna.com
Allison Nijim
National and International Group Partners
+1 312 621 5831
anijim@mdna.com